Clearer Twist has strengthened its partnership with women’s football with the addition of the Clearer Twist logo on the Northern Ireland senior women’s training kit.
The distinctive logo made its debut on the back of the squad’s training tops as the team kicked off their FIFA Women’s World Cup 2027 European Qualifiers campaign. The kit will be worn during training and international matchdays.
Last year Clearer Group secured the naming rights for the National Football Stadium at Windsor Park, which is now known as the Clearer Twist National Stadium at Windsor Park.
Clearer Twist is the group’s premium mixer brand that uses a high alkaline water (pH 9.4) to create mixers containing less sugar and fewer calories. Clearer Twist is available in three flavours: tonic, ginger ale and French pink.
Under the naming rights deal for the National Stadium it also became the official mixer partner of the Northern Ireland senior men’s and women’s teams.
Ross Lazaroo-Hood, Global CEO of Clearer Group, said: "We’re thrilled to partner with the Irish Football Association, a body that embodies resilience, determination and success - values that resonate deeply with our mission to empower small businesses.
"Just as the Northern Ireland team continue to break barriers and lead the charge in women’s football, Clearer Twist are committed to breaking barriers in the mixer market and are excited to be the people’s brand of choice.
"With our support of Northern Ireland’s senior women we are furthering the Clearer Group’s mission to empower individuals and communities that have traditionally faced barriers to success both in business and sport.”
The naming rights agreement built on an existing relationship between the Irish Football Association and the Larne-based Clearer Group.
In September 2023 the group, under its Clearer Water brand, became the official water partner for the Northern Ireland national teams and the exclusive water supplier to the National Stadium for 10 years.
Additionally in September 2023 the company agreed to become the main sponsor of the Irish FA’s Challenge Cup, more commonly known as the Irish Cup, for 10 years.
Clearer Group prides itself as a socially responsible employer and champions a mixed ability workforce, providing training and career development for additional needs and socially disadvantaged young people.
Clearer Twist joins the squad!
