Leading dairy company Dale Farm has unveiled plans to fund four sporting bodies and player development programmes in a bid to create a meaningful legacy across grassroots sports in Northern Ireland.
The Irish Football Association along with Ulster GAA, Queen’s Sport and Athletics NI will benefit from financial support and an official supply of Dale Farm Protein Milk to fuel athletes and players.
Dale Farm Protein Milk has been announced as the official named sponsor of the Irish FA’s Harry Cavan Youth Cup as well as the Ulster GAA Minor Football League, nurturing the development of rising stars. It is also the official protein milk supplier to Athletics Northern Ireland’s Youth Academy.
The fresh support is in addition to an existing sponsorship of Queen’s University Gaelic Games and Elite Athlete Programme.
Dale Farm has a long history of investing in sports and activities that promote a healthy lifestyle. The company first stepped into the sports nutrition arena in 2015 with the launch of its innovative fresh protein milk product and has since doubled its product portfolio in response to consumer demand with the addition of two new flavours, coffee and Madagascan vanilla.
Dale Farm Protein Milk is a fresh milk product with 25g protein per 500ml and only 1% fat as well as all the vital vitamins and minerals of regular milk.
Aisling Bremner, Senior Brand Manager with Dale Farm, said: “To be an official partner to four sporting organisations that touch the lives of communities across Northern Ireland is a proud moment for Dale Farm.
“Grassroot partnerships are the cornerstone of our sports development strategy and these sponsorships are an ideal fit for Dale Farm, given nutrition and wellbeing is at the core of our business.
“The Irish FA, Ulster GAA, Queen’s Sport and Athletics NI are an integral part of everyday life for many people who live here and, like them, Dale Farm is rooted in the community. Indeed our cooperative is owned by 1,300 local farmers who supply us with milk.
“We understand that athletes and players from a young age train to a very high standard and we passionately believe they will benefit from Dale Farm Protein Milk from a nutritional perspective and now through this strategic sponsorship programme.”