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Geoff Wilson, Head of Marketing and Communications at the IrishFA said, “We are delighted to be involved with MediaMarket. They are of great importance in helping us in monitoring press, broadcast and internet coverage within the media. Media evaluation is key to us as an Association allowing us to assess the exposure that our sponsors receive in the media and work to increase the overall coverage. This is essentially important to our ongoing work with various sponsorship programmes.”

Peter McFadden, General Manager MediaMarket, "We are very pleased to be working with the IFA.  Media Intelligence is critical to any organisation and, with our suite of monitoring services the IFA's Communications department can be confident that they are kept abreast of the latest news across press, broadcast and the Web. MediaMarket will also provide communications measurement and evaluation consultancy to the IFA, allowing corporate accountability and a tangible measure of effectiveness of its media activities.”