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FIFA WORLD CUP™ TROPHY TOUR BY COCA-COLA

Release Date: 07/12/2009

DETAILS have been announced of the inclusion of Northern Ireland as one of the destinations for the second ever "FIFA World Cup™ Trophy Tour by Coca-Cola".

The trophy will visit 86 countries during a nine month journey in anticipation of the 2010 FIFA World Cup™ Finals in South Africa. This will be the first time the FIFA World Cup™ trophy has visited Northern Ireland.

The Trophy Tour, which began its journey from the FIFA Headquarters in Zurich ,Switzerland on September 21, 2009, will travel around the world before arriving in the host country of South Africa on May 4, 2010. The total distance the tour will travel is 134,017 kilometres (83,274 miles) or more than three times the circumference of Earth. The Tour was developed through an exclusive partnership between FIFA and Coca-Cola, a FIFA Partner and one of the organization's longest-standing corporate partners .

The Trophy Tour will visit Belfast on the afternoon of Saturday April 3rd before heading on to Dublin later that evening. A series of promotional activities will be rolled out next spring which will offer several hundred football supporters from Northern Ireland the opportunity to view the trophy in person and have their photograph taken with it during its stay in Belfast . Details of the itinerary of the Northern Irish leg of the Trophy Tour will be announced in the New Year, as will information on the entry process to the free competitions that will be run to win tickets to see the trophy.

At the Belfast event fans will have the opportunity to have a souvenir photo taken of themselves with the trophy, view a special 3-D movie showcasing memorable moments of the FIFA World Cup, and enjoy other entertainment.A key theme of the Northern Irish leg of the tour will be a nostalgic look back to the 1982 and 1986 FIFA World Cup Finals at which Northern Ireland competed so successfully.

"We are delighted that Northern Ireland will be one of the stops on the FIFA World Cup™ Trophy Tour next year," said Siodhna McGowan, Brand Manager, Coca-Cola Ireland . "We hope the presence of the trophy in Northern Ireland will help inspire the young footballers of the province to dream of representing their country in future World Cup Finals. It is a long time since Northern Ireland competed in a World Cup Finals event so maybe the visit of the trophy itself will have a positive effect on the stars of the future here!"

The Trophy

The authentic, FIFA World Cup™ trophy is presented to the winning team on the field of play at each tournament. The iconic trophy measures 36.8 centimetres (14.5 inches) high, weighs in at 6,175 grams (13.61 pounds) and is made of solid, 18-carat gold. The base contains two layers of semi-precious malachite, while the bottom side of the Trophy bears the engraved year and name of each FIFA World Cup winner since 1974.

The Coca-Cola Company and FIFA

The Coca-Cola Company has had a formal association with Fédération Internationale de Football Association (FIFA) since 1974 and an official sponsorship of FIFA World Cup™ that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels, from grassroots to the FIFA World Cup™.

About The Coca-Cola Company

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater, POWERADE®, Minute Maid® and Georgia® Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

About the 2010 FIFA World Cup™

The 2010 FIFA World Cup™ takes place in South Africa, kicking off on 11 June. It is the first time the 32 final teams are competing for the world’s most sought after trophy on the African continent. The final will be played on 11 July 2010 at the Soccer City Stadium in Johannesburg.

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